Hope to see you there!
-Anh
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November 16, November 18, 2009
Web Words: How to Engage Both Readers and Search Engines
In this workshop, we’ll explore how and why web readers consume online content differently than they do print, and look at best practices for keeping online audiences engaged, including the essential skills of web writing, editing and formatting, and the importance of optimizing your content for search engines. We’ll also take a look at your magazine sites and collectively discuss what works, what could be better and ways to effectively incorporate multimedia into your online mix. So come ready to perform a hands-on review of actual sites, including your own!
About the Speaker
Lisa Manfield has worked in print and online publishing for 13 years as Managing Editor at Orato.com, Marketing Manager at The Tyee, Contributing Editor for Backbone Magazine, Business & Finance editor at Suite101.com, Associate Editor at CGA Magazine and Editor of REALM Magazine. As a publishing consultant, she has developed print and online content, marketing collateral and courseware for CBC TV, the Knowledge Network, WorkSafeBC, the BC and Alberta Magazine Publishers Associations and Magazines Canada. She teaches “Writing and Editing for the Web” and “Marketing Magazines Online” for SFU Writing and Publishing Program and Summer Workshops respectively. She was a member of the editorial collective of Room for eight years and on the Board of Directors (three as VP) for the BC Association of Magazine Publishers.
Lisa came out to the Alberta Magazines Conference this past March, and will add to what she shared with you then, helping you to maximize your websites.
In Calgary:
Monday, November 16
1:00 pm to 4:00 pm
Inglewood Bird Sanctuary, 2425 9 Ave SE
In Edmonton:
Wednesday, November 18
1:00 pm to 4:00 pm
CORRECTION: Strathcona Library, 8331 104 St NW, Strathcona Program Room (2nd Floor)
Register now via ampa@albertamagazines.com or 403-262-0081.
AMPA Members/Students (with valid FT status): $20 if registered by Nov. 9; $35 afterwards.
Non-members: $30 if registered by Nov. 9; $45 afterwards.
Payment via cheque must be received PRIOR to event to the AMPA office. If payment is $60 or more, we will accept a credit card.
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Inject New Life into Your Ad Sales
If you sell advertising for magazines, you need to attend this half-day intensive seminar. Get the goods on developing a sales strategy in this tough economy. We’ll explore how to reach clients, stay on the rate card, handle objections, and build ad sales opportunities inside and outside your magazine. Designed specifically for ad sales people, this seminar ensures you’ll gain a better understanding of how magazine advertising works. Learn the tools of the trade that will help you develop sales strategies—and get the business.
About the Speaker
Gwen Dunant has been in the publishing industry for over 25 years, primarily as an advertising sales consultant. She has sold national and retail advertising space, worked with client publications to develop effective sales tools (such a media kits, rate cards, readership surveys, etc.) and done numerous sales trainings for small to mid-sized publications. She has given seminars at Mags U, MagNet, Ryerson University and many regional associations across Canada. She has played a key role in the development of many professional development programs for Magazines Canada and the Atlantic Magazines Association. She is also the author of “A Short Guide to the Development and Use of Sales Tools for Selling Advertising Space in Canadian Magazines” as well as a contributor to “Small Magazines Advertising – Essentials for Publishers and Sales Representatives”.
Monday, November 23, 2009
1:00 pm to 4:00 pm
Inglewood Bird Sanctuary, 2425 9 Ave SE, Calgary
Travel bursaries are available to qualified out-of-Calgary magazine members.
Register now via ampa@albertamagazines.com or 403-262-0081.
AMPA Members: $25 if registered by Nov. 13; $35 afterwards.
Non-members: $35 if registered by Nov. 13; $45 afterwards.
Cash or cheque is preferred. If payment is $50 or more, we will accept a credit card.
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Taking a hard look: Money-saving strategies for publishers
There is money to be saved in most, if not all, magazine budgets. Of course publishers should pursue efficiency whenever they can; but in hard times, it's even more important to trim wisely and well. In this seminar, magazine consultant D. B. Scott will examine the typical magazine budgets and explore the kinds of hard questions that need to be asked by the people who manage them. Where is the greatest potential for saving money? And areas where it is penny-wise, but pound foolish to cut? The seminar will provide an opportunity to talk about attending magazines' particular challenges and to identify at least one area everyone can dig into when they get back to the office.
About the Speaker
D. B. Scott (David), the President of Impresa Communications Limited, has built a solid reputation as a consultant, writer, blogger, teacher, market researcher, publisher and editor. His concentration and specialty is the magazine industry. He has been called on for advice in such critical areas as strategic planning, content development, marketing, launches and relaunches, redesigns, audience surveys and focus groups, meeting facilitation and review and development of production and publishing systems. He is a member of Magazines Canada' professional development committee and its Travelling Consultants program. He teaches The Business of Magazine Publishing at Ryerson University in the Chang School for Continuing Education.
Friday, December 11, 2009
1:00 pm to 4pm
Inglewood Bird Sanctuary, 2425 9 Ave SE, Calgary
Travel bursaries are available to qualified out-of-Calgary magazine members.
Register now via ampa@albertamagazines.com or 403-262-0081.
AMPA Members: $25 if registered by Nov. 30; $35 afterwards.
Non-members: $35 if registered by Nov. 30; $45 afterwards.
Cash or cheque is preferred. If payment is $50 or more, we will accept a credit card.
