Thursday, May 10, 2012

Content Curation--the Perfect Job for Magazines

Image source: amandamaks

The idea of content curation has been bandying about for a while now. AMC keynote Gary Ross touched upon it, regarding the work that magazine editors already do. Or should be doing.

And it only makes common sense. The whole point of magazines is to curate--to discover ideas/trends/information and make sense of them for their readers. This can be done be providing context and/or by providing perspective, that is, opinion. Whatever you decide to do with your magazine, consider its "new" role as a content curator. And that role should be an expert one. Why let just anybody on Pinterest be the expert in your field?

Read Fast Company's take on content curation for inspiration. More can also be found at EContent.

                                                                                                                        --Colleen Seto