Venture Publishing Acquires Alberta Oil Magazine

Venture Publishing, publishers of business magazines Alberta Venture and Unlimited, added Alberta Oil, a Calgary-based oil and gas magazine, to its roster of publications. Formerly published by Skinnyfish Media, Alberta Oil has been a trusted resource for the energy sector, and Venture Publishing has plans to expand its editorial breadth, frequency, and reach.

Venture president and publisher Ruth Kelly says,"Alberta Oil is a great fit for Venture. It complements our existing roster of business publications and will allow us to drill deeper on this vital sector of Alberta's economy. We look forward to bringing our expertise to this already strong magazine and to increasing its value to its 60,000 influential business readers."

Changes to occur immediately include an increase in frequency from quarterly issues to six issues a year. A circulation strategy will be devised by Venture's director of circulation Diedre Van Norman, whose experience in Houston, Texas and Pennwest's Oil and Gas Journal will be invaluable. A redesign of the magazine will also be undertaken by National Magazine Award winning art-director, Malcolm Brown.

Look for the first issue under Venture's helm to be released in September 2008 at the Oil Sands conference in Edmonton.