If you haven't yet seen Magazine Canada's 2010 Consumer Magazine Fact Book, go check it out now. It's chock full of industry info and presented in a way that will help you answer those tough questions about ROI and reader engagement. Whether you need some quick facts and figures, or want more in-depth outlooks on trends and research studies about the Canadian consumer magazine industry, you'll find it in this book. It's great fodder for your media kits, and will complement your own numbers for your magazine and readership.
There's also a Fact Book for business/trade mags for those trade pubs out there.
--- Colleen Seto AMPA Blogger-in-Residence
