Wednesday, September 21, 2011

Twitter Analytics Coming Soon

It seems almost everyone and their dog has a Twitter account these days. I'm not much of a Tweep myself, given that I've forgotten my Twitter password since the day I opened an account eons ago, but friends of mine swear by it as a way to stay informed and connected as well as to promote themselves.

Twitter for business promotion
AMPA itself has successfully tweeted to raise awareness about a number of events and news bites. But while many folks use Twitter for more than finding out what the Kardashians are doing, it's a bit surprising to me that so many businesses have jumped on board when you don't really know if your tweets generate much if any interest back to your website, or your bottom line.

Measuring that Twitter traffic
All that's about to change. According to Audience Development, Twitter is launching an analytics tool so that developers can understand how content is being shared across Twitter; measure the traffic Twitter is sending to a site; and measure the effectiveness of the Tweet button integration. The tool is currently only available to select partners in a pilot program, but will be made available to everyone in coming weeks.

Then we'll get to see whether all this twittering is really worth all the fuss.

--- Colleen Seto
AMPA Blogger-in-Residence