Wednesday, October 26, 2011

Updated Ad Sales Video Tool for Magazines

Magazines Canada has updated its Magazines Connect video, which takes key industry research and knowledge, and translates it into quick hits of information.

In two minutes, it lays the groundwork for a magazine ad sales pitch by delivering points about magazine engagement, content, demographics, purchase intent, and the growing relationship with online and digital. And the music and graphics are pretty snazzy too.  

Check out the video on YouTube and share your thoughts. Would it be helpful for your client presentations? For approaching new clients? Re-introducing magazines to old clients? We'd love to know if this sort of resource is useful so let us know!

-- Colleen Seto
AMPA Blogger-in-Residence