Wednesday, June 17, 2009

Saving the Trees, one piece of paper at a time

Canopy, (formerly known as Markets Initiative) an environmental advocacy group celebrates its 10th anniversary and its new name change.

The organization is credited for many sweeping changes to publishers paper policies and increasing the use of ecological papers such as Ancient Forest Friendly and Forest Stewardship Council (FSC) paper.

Canopy's most notable achievements include: making Harry Potter the greenest book in history.

Recently, "Indigo Books & Music became the first international retailer to implement a cutting edge environmental policy and engage its entire supply chain on greening books."

On June 16, 2009, The Globe and Mail became the first daily newspaper in North America to "develop an overarching environmental policy" which includes provisions for preference for Ancient Forest Friendly papers when sourcing virgin pulp fibres, working with suppliers to establish benchmarks for recycled content, and exploring non-wood paper options.

Needless to say, the ancient forests that Canopy has saved from being cut down extends beyond doing what is right for the environment, it actually makes it easier for all of us to breathe. Congratulations on 10 years of immense success and we look forward to even more progress on the paper front.

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