Friday, June 18, 2010

Canadian Publications Readership Data

In response to an AMPA member inquiry about readership stats, I thought I'd post some info for anyone else who's also curious about the latest numbers.

The Print Measurement Bureau (PMB) released their Spring 2010 Topline Repor
t "based on a national stratified sample of approximately 25,000 Canadians measuring over 113 publications, consumer exposure to other forms of media, and consumer usage of over 2,500 products, services and brands."

If you click on the link to the PMB site above, and scroll down the PMB Spring 2010 tab at the top, you'll find the pdf for Topline Readership.

AMPA members Western Living and Westworld were among the publications polled.