The 2010 edition of the Consumer Magazine Fact Book (from Magazines Canada) is now available, containing 92 pages of new and updated industry trends and research. It's where you'll find the most requested facts for media planners, advertisers and magazine sales professionals.
The 2010 Fact Book includes 13 new research charts and 23 research updates to help inform users of how magazine advertising works. Info is categorized as:
- Industry trends
- Ad positioning
- Ad effectiveness
- Digital and throw to web
- Magazines in a media mix
- Other useful info
The Consumer Magazine Fact Book is available in a pdf version and will soon be available as a digital edition that not only provides live links to additional information, housed on the Magazines Canada website, but is also keyword searchable to help you find what you want quickly and easily. Both editions will soon be available in French.
View the 2010 Consumer Magazine Fact Book now.
