Effective magazine advertising

(from MediaPost News)

The ways in which different types of ad positioning affect readership is an ongoing discussion in the industry. Starch Advertising Research has measured consumer readership of hundreds of thousands of ads. To gain perspective, MediaPost asked Dr. Mickey Galin, senior vice president, Starch Advertising Research, to weigh in for a Q&A on the topic.

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http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=135338&nid=118431