Wednesday, June 22, 2011

Tweets from Presentation with Evan Hansen of

Photo courtesy D Molyneaux Photography

I'm still reeling (in a good way!) from yesterday's "Publishing in the Digital Age" luncheon with Evan Hansen, editor-in-chief of I may follow-up with a more in-depth summary of presentation highlights for next week's MagaScene e-newsletter. In the meantime I thought I'd share some tweetables with those of you who weren't following along on twitter (#WiredInYYC):
  • Print is still alive, but think of yourselves as something broader than publishers.
  • Conceptual concern in our industry: What is the nature of a magazine? Core values to preserve?
  • Shift to mobile is changing consumer behaviour to an extent we've never seen before.
  • Instead of editorial decisions, it's now online metrics that determine which content rises to the top.
  • The iPad is the biggest source of mobile traffic for Everyone should start to build their mobile app.
  • People are warming up to the concept of paid content on mobile devices.
  • Digital revenues account for 40% of the Wired brand (including the magazine).
  • Each platform requires a very tailored approach, you can't just transfer content across media.
  • The web operation is fully editorially independent of the Wired magazine staff. They have daily editorial content, with a schedule more like that of a print newspaper.
  • Recast your brand for the web. puts a premium on investigative stories, concentrating on daily content.
  • Let your digital team at the magazine function independently of the magazine for their content creation.
  • Future of advertising on web: people want cross-platform. Partnership, sponsorship, something unique
  • The web is the web. If you want to succeed, don't act like a magazine, act like a web site