Tweets from Presentation with Evan Hansen of WIRED.com

Photo courtesy D Molyneaux Photography

I'm still reeling (in a good way!) from yesterday's "Publishing in the Digital Age" luncheon with Evan Hansen, editor-in-chief of WIRED.com. I may follow-up with a more in-depth summary of presentation highlights for next week's MagaScene e-newsletter. In the meantime I thought I'd share some tweetables with those of you who weren't following along on twitter (#WiredInYYC):

• Print is still alive, but think of yourselves as something broader than publishers.
• Conceptual concern in our industry: What is the nature of a magazine? Core values to preserve?
• Shift to mobile is changing consumer behaviour to an extent we've never seen before.
• Instead of editorial decisions, it's now online metrics that determine which content rises to the top.
• The iPad is the biggest source of mobile traffic for wired.com. Everyone should start to build their mobile app.
• People are warming up to the concept of paid content on mobile devices.
• Digital revenues account for 40% of the Wired brand (including the magazine).
• Each platform requires a very tailored approach, you can't just transfer content across media.
• The Wired.com web operation is fully editorially independent of the Wired magazine staff. They have daily editorial content, with a schedule more like that of a print newspaper.
• Recast your brand for the web. Wired.com puts a premium on investigative stories, concentrating on daily content.
• Let your digital team at the magazine function independently of the magazine for their content creation.
• Future of advertising on web: people want cross-platform. Partnership, sponsorship, something unique
• The web is the web. If you want to succeed, don't act like a magazine, act like a web site

There was so much more to tweet, but alas the irony of limited cell reception prevented a better online presence on my part, so thank you to @jesspatterson, @icameforthefood, @allisonmcneely, @BridalFantasy, @Andrew_NVS and @DaveatNORTH for engaging in the twitter sharing and conversation!

--- Rebecca Lesser
AMPA Communications & Programs Coordinator