Monday, August 22, 2011

IMPACT Mag Lets Readers Choose 20th Anniversary Cover

Choose From Top 20 IMPACT  Cover Athletes
IMPACT magazine is celebrating its 20th anniversary by asking readers to vote for their top cover athletes to grace its September 2011 issue. The magazine chose its top 20 cover athletes over the past 20 years based on their impact on sport, community and country. It was no easy task as there have been more than 140 elite athletes and sports personas who have been featured on the cover in the past two decades.

Calgary Flames Star Theo Fleury was the first to take IMPACT's cover position.

Readers Vote for Anniversary Issue Cover Athlete
Readers were asked to choose their favourites from that list. Since the end of July, readers could vote at or on Facebook for the likes of Olympic medallists like Jarome Iginla, Simon Whitfield, Clara Hughes, and Mark Tewksbury. More than 3000 votes were cast, demonstrating a keen interest in IMPACT's reader community. This contest was a clever way to get readers to interact online and have a say in what happens with the print publication.

A Personal Vote for Catriona Le May Doan
It'll be interesting to see which female and which male athlete will take next month's cover. Given the many sporting heavyweights in Western Canada and in particular, Calgary, it's anybody's guess who will claim the cover. I personally voted for two-time Olympic Champion, Catriona Le May Doan. Not only is she the cream of the crop in terms of athletic achievements, she's also involved in endless community initiatives, plus she's hilarious. Okay, she happens to be a friend, but I would have voted for her regardless. Looking forward to the big reveal!

--- Colleen Seto
AMPA Blogger-in-Residence