Thursday, November 27, 2008

Magazines Ontario Receives OMDC Funding for Innovative Digital Initiative

The Ontario Media Development Corporation has announced that Magazines Ontario will receive a portion of the $3.3 million Entertainment and Creative Cluster Partnerships Fund to support its Digital Discovery program.

The Digital Discovery project will see the creation of a digital newsstand, allowing member magazines -- with a particular emphasis on those from Ontario -- to create digital editions of their titles, with the aim to generate additional revenue and increase readership.

"This project supports the creation and hosting of digital editions of Ontario and other Canadian magazines. Magazines Canada will research and, through an RFP process, select an independent and seasoned provider of digital services to develop a conversion, delivery, and maintenance solution. A marketing plan will help magazines utilize the materials created to access new markets, improve customer satisfaction and keep pace with trends in new media and mobile technology."

"This exciting project will allow magazine creators to take more homegrown content to the world," said Magazines Ontario /Canada CEO Mark Jamison. "This is truly a public-private partnership because with each dollar invested by the Ontario Government today, the industry will immediately invest another $3. The return begins right away."

See the OMDC press release here: