Friday, January 15, 2010

Build Your Brand, Build Your Business - with the UTNE Reader's Bryan Welch


Find out why we need to redefine what the magazine business is all about, and how magazine publishers’ experience in creating branded content will be critical to moving forward effectively and profitably. Join longtime publisher Bryan Welch for a discussion about what makes a strong magazine brand and how it provides value in all aspects of your business. Specifically, he’ll talk about how to actively engage your existing audience, develop new ones and find out exactly who your readers are. Why does it matter? Because in reader-driven publishing, knowing your readers is how you successfully compete in the changing media landscape. It’s your relationship with your readers that you’re selling, and if you are the expert on your readership, then advertisers will buy from you.

Learn specifically how to:
• Stand apart from the competition, especially new media
• Create real value for readers and advertisers
• Develop a loyal reader base
• Deliver on the brand experience you convey

About the Speaker

Bryan Welch runs Ogden Publications, a diversified magazine publishing and affinity marketing company he started in 1996. The company publishes eight magazines in the sustainable-lifestyle, rural-lifestyle and collectible categories, including Mother Earth News, Natural Home, Utne Reader and the Herb Companion, all of which are category leaders in digital media, print and online. Ogden also publishes books, market insurance and financial services to their subscribers. About a third of their gross revenue comes from ancillary marketing. His company’s websites generate about 20 percent of revenues and two-thirds of its total audience with about 1.4 million unique visitors monthly. As a journalist, Bryan has covered sustainable lifestyles, energy alternatives, green building and conscientious business practices for nearly 30 years.

Monday, February 8, 2010
1pm to 4pm
Inglewood Bird Sanctuary, Calgary
Cost: $20 for AMPA members/students by Jan. 25; $30 after that date
$30 for non-members by Jan. 25; $40 after that date
Out-of-town Voting Members qualify for a travel bursary.
Register via or by calling 403-262-0081