Thursday, January 28, 2010

Will the iPad save print? Or be fodder for bad jokes?

Has any product in recent memory been as hyped-up as Apple's new iPad? Apple finally cleared speculation about its "secret tablet" and revealed what many in the print world (newspapers especially) were hoping would be a panacea for publishing woes.

Gawker talks about why so many publishers are disappointed. True, the higher you hope, the harder you fall. But we need to remember that this is just the early days of the technology. It's bound to grow exponentially in the coming months and years, so print needs to focus on delivering stellar content, as always.

Related links:

I remember seeing this hilarious MADtv skit years ago (ha!):