Tuesday, November 16, 2010

Magazines Canada Ad Campaign

Magazines Canada has launched three new advertising campaigns that will remind the advertising community and industry influencers about the power of magazines.

“As today’s consumers and business leaders become harder to reach in meaningful ways, magazines more than ever have powerful stories to tell,” said Gary Garland, Executive Director of Advertising Services at Magazines Canada. “They engage, they connect communities and they sell. Member support of these new ad campaigns will remind the advertising community and industry influencers that magazines are not only open for business but a must-buy.”

The first of these campaigns, a “torn insert,” will run in Marketing and Marketing QC, and is set for release in the November 22 issue (street date November 15). The die-cut insert looks like a ripped page in a magazine. The campaign leverages the high percentage of consumers who tear ads out of magazines for future reference.

The second consumer-based ad campaign features a series of whimsical ads that begin with “Dear Magazine Reader.” The ad then apologizes for magazine ads being so successful at prompting purchase. Each ad ends with, “We’re sorry we’re so engaging.” Members will also be able to create their own customizable version of the ad based on their own experiences.

Transforming the bedroom and bathroom into the new boardroom, the third campaign, geared specifically to business media titles, promotes the power of magazines in keeping business decision makers in the know—wherever they are.

In addition to the print ads, online ads will also be available for the consumer and business media campaigns. An overrun of inserts will also be made available to members on a request basis for use as bookmarks in magazine copies sent to advertisers as comps or proof of performance.

All campaigns have been developed by doug and serge agency in both French and English and will be available for Magazines Canada members under the Members’ Download Library.