Wednesday, November 23, 2011

All I Want for Christmas is an E-Reader...Or Do I?

With Christmas a month away, the push is already on to make people feel inadequately prepared. (Or maybe it's just me?) Every second commercial is hyping endless gift ideas including the latest e-readers. Of course, the iPad is expected to continue to sell well, but for many the price tag is just a bit too hefty.

Many are opting instead for the new Kindle Fire, priced at $199USD through Amazon--$300 less than the cheapest iPad. According to Audience Development, the device will house over 400 full-color publications through its newsstand, including those from the likes of big guns Bonnier, Meredith, Hearst and Conde Nast.

Not to be outdone, Barnes & Noble announced the NOOK Tablet with storage room of 16 G, video capability and battery life of 11 hours. The NOOK Tablet is priced at $249USD and has been said to have superior software to the Fire. For a comparison of the two tablets, check out news from the Online Publishing Association.  

I think I'll stick to the tried-and-true. Paper, anyone?
-- Colleen Seto
AMPA Blogger-in-Residence