Tuesday, November 29, 2011

RedPoint Media on the Growth Track

I remember when RedPoint Media didn’t exist. It was early in my freelance career, and I’d just started writing for Avenue because I’d had the good fortune to intern under then-editor Charlene Rooke at her previous post at U of C’s alumni magazine.

RedPoint Media was born when it merged Avenue Media Group and Calgary Publishing Ltd and the publishing of their flagship titles Avenue and the now-defunct Calgary magazine.

Now one of the largest independent publishing companies in Western Canada, RedPoint is creating new buzz with its recent partnership with the Calgary Economic Development to develop a national marketing and business development campaign called "Calgary: Be Part of the Energy." The campaign is designed to attract people and business to the city and will appear in various RedPoint publications as well as through online media extensions.

And RedPoint’s just getting started, according to Gary Davies, the company's executive vice-president (and former AMPA Prez). He says the goal is to build the company into one of Canada's largest content creation companies by doubling the company's size over the next five years.

Given RedPoint’s growth to date, (it’s made PROFIT’s fastest growing companies list twice), I won’t be surprised when this latest goal is met, too.

--- Colleen Seto
AMPA Blogger-in-Residence