The Alberta Magazine Publishers Association presents “Gold in the Stills: Mining Print Content for Digital Traffic and Profit” featuring Joy Gugeler:
Calgary Seminar
Date & Time: Monday, November 28, 10:30am – noon
Location: Memorial Park Library, Calgary
Cost: AMPA members & students $12; non-members $22
Province-wide Webinar
Date & Time: Monday, November 28, 2:30pm – 4:00pm MST
Cost: AMPA members & students $22; non-members $32
Online registration for the province-wide afternoon webinar
Are you ready to get new traffic from old content by expanding your web presence, showcasing your full archive for increased views, money and brand recognition? Digital publishing expert Joy Gugeler will offer a snapshot of the options before you upload your digital content.
“Gold in the Stills: Mining Print Content for Digital Traffic and Profit” is designed for magazine staff needing a framework for approaching a site upgrade. It is intended to help you take full advantage of content you may be overlooking (ie: a return on sunk editorial investments) and offset overhead costs with online ads/subscriptions.
This presentation will run through relevant issues in a typical digital audit by assessing:
Are you ready to get new traffic from old content by expanding your web presence, showcasing your full archive for increased views, money and brand recognition? Digital publishing expert Joy Gugeler will offer a snapshot of the options before you upload your digital content.
“Gold in the Stills: Mining Print Content for Digital Traffic and Profit” is designed for magazine staff needing a framework for approaching a site upgrade. It is intended to help you take full advantage of content you may be overlooking (ie: a return on sunk editorial investments) and offset overhead costs with online ads/subscriptions.
This presentation will run through relevant issues in a typical digital audit by assessing:
- editorial goals for the upload – brand, ad money, readers, subscriptions
- rights, volume, length, breadth, and quality of existing/archive content
- content tabs or sections for comprehensiveness and logic
- the value of adding new media or formats: video, photo, audio
- user-generated content/interactivity – comments, polls, ratings, forum posts
- social media integration – Facebook, Twitter, Tumbler, YouTube
- editorial workflow to parallel print editions or stagger costs
- free/off-the-shelf vs. customized upgrades and resources
