Thursday, November 25, 2010

Win Tickets to the Cannes Reel Fundraiser!!!!

AMPA is giving away two tickets to the Cannes Reel Fundraiser at Flames Central (Calgary) November 30th! The tickets include dinner, the reel viewing, and some fabulous table companions:

The Calgary Marketing Association presents the Cannes Reel of the world's best (and funniest) commercials at a fundraising event for the National Advertising Benevolence Society.

Not only is this event sure to entertain, it will also serve as the CMA's annual Christmas party -- a great opportunity to network with the media, marketing professionals, and creative agencies.

To enter, simply email ampa@albertamagazines.com with the subject CANNES. The winner must be a resident of the Calgary area.


The Alberta Magazine Publishers Association is a proud sponsor of the Cannes Reel Fundraiser.

Wednesday, November 24, 2010

Tree Free for Synchronicity

by Andrea Cubala

[Update: Despite their intentions of moving to an online edition, as of January 2011, Synchronicity magazine has announced that they will no longer be publishing]

After being in print for 20 years, Synchronicity magazine is adopting a completely "tree free" attitude. Starting on November 30th, the magazine goes purely digital with monthly online editions. It seems the magazine focused on mind, body, spirit, and earth has checked in for a rejuvenation treatment, and will emerge ready to connect with the whole world.

To mark the fresh start, Synchronicity is working on a new website that will be launched on December 1st. But if you don’t want to wait until then, sign up now for a free online subscription. To read more about Synchronicity’s transition, check out their blog or sign up to receive E-News.


On a more personal note, I’m excited about their new website! If you take a look at the earthy photos, serene colours, and user-friendly layout of their transition website
http://www.synchronicitymagazine.ca/ it’s clear that their new one is something to look forward to.

Monday, November 22, 2010

50,000 Words In 30 Days

by Andrea Cubala

On November 1st, I opened my laptop and starting writing. With a story in mind (the same story that’s been in there for years, waiting for a push) I typed at 1,667 words every day to make sure I was off to a good start in completing the goal: 50,000 words by midnight on November 30th. Well, it’s day twenty and where am I? About 16,007 words short… Seeing that number makes my heart hurt. But the stress is worth it.

Why do I do it? I came across Nanowrimo (National Novel Writing Month) last year. Run by the Office of Letters and Light, Nanowrimo’s home base is in Berkeley, California—but the location doesn’t matter because anyone can participate! The premise is simple: write 50,000 words between November 1st and 30th. There is nothing to win but your own satisfaction. Last year, I got to 38,000 words and I can honestly say it was an extremely satisfying experience. Pushing your creative limits, getting to know your characters, and watching your imaginary world unfold before your very eyes are just some of the perks along the way. Plus, you get a taste of what it’s like to be a true writer; one who continues even in the face of adversity.

I know it is now more than halfway through the month (please, don’t remind me) but don’t let that stop you from joining in. Challenge yourself. Write 10,000 words and see how it feels. Or even just 5,000. Trust me, you won’t regret it.

Thursday, November 18, 2010

Beyond the Block

by Allison Onyett

We’ve all been there: sitting in front of a blank computer screen, watching the curser blink at us impatiently, without a thought in our head – writer’s block. We’ve all heard of it, many of us have struggled with it, successful writers have been haunted by it occasionally during their careers. Hollywood has even made a feature film, Stranger than Fiction, on the topic, proving that we’re not alone.

There are endless suggestions and tricks for overcoming writer’s block. A simple Google search brings up countless websites devoted to the topic, offering insightful suggestions on how to get your creativity flowing again. For example, I’d recommend http://www.writers-block-help.com/cure-writers-block.html which, among other things, offers 101 ideas on how to get past your mental roadblock and caters to various forms of prose. I was equally impressed by the extensive amount of free content devoted to helping writers produce quality work.

I also came across many articles that suggested allowing your originality to break free through other art forms, such as painting, drawing or simply “playing.” This makes perfect sense to me, since as children we often generate ideas through creative play. As adults we tend to forget to make time for “play,” a leisurely way to practice being inventive.

Personally, I find that as soon as I stop focusing my ideas start to come naturally, which is why I’ll go for a run or take a long shower if I find myself struggling. I also always carry a notebook in my bag, which I started doing when I noticed my purse overflowing with ideas scribbled down on napkins, post-it notes, and old receipts. I’ve also found that bouncing ideas off of a friend is a great way to generate a topic. Lastly, yet probably the most obvious, is reading. Growing up we learned at school that reading and writing go hand in hand. So when you’re stuck writing, try reading. Another author’s work can be very inspirational – hearing their tone, word usage and subject matter can often conjure up new ideas of your own.

All in all – there are many useful suggestions out there to help us get beyond the block. What works for one person may not for another – so on that note, I’d love to hear what works for you. Who knows, you may save a fellow writer from those stressful hours of staring at a blank screen.

MagaScene 77

Review

AMPA’s Adventures at LitFest and More

October was a busy month for AMPA. Here are the highlights…

News

Power of Magazines Ad Campaign from Mags Canada Could Benefit You

Paper No More Synchronicity Goes Digital

Is There a Strategy for That App? Digital Editions Today

Bursaries a Benefit with Mags Canada School for Circulation

Events

FreeFall Chapbook Winners Launch November 18

Tax Matters for Freelancers November 25

Cannes Reel Fundraiser with CMA November 30

Fine Art of Schmoozy at Latitude 53 December 4

Awards/Calls for Submissions

Alberta Literary Awards

Oilweek's Class of Rising Stars

FreeFall Prose and Poetry Contest


Jobs

Communications Coordinator, Alberta Conservation Association

Web Traffic Coordinator, RedPoint Media Group

Tuesday, November 16, 2010

Magazines Canada Ad Campaign

Magazines Canada has launched three new advertising campaigns that will remind the advertising community and industry influencers about the power of magazines.

“As today’s consumers and business leaders become harder to reach in meaningful ways, magazines more than ever have powerful stories to tell,” said Gary Garland, Executive Director of Advertising Services at Magazines Canada. “They engage, they connect communities and they sell. Member support of these new ad campaigns will remind the advertising community and industry influencers that magazines are not only open for business but a must-buy.”

The first of these campaigns, a “torn insert,” will run in Marketing and Marketing QC, and is set for release in the November 22 issue (street date November 15). The die-cut insert looks like a ripped page in a magazine. The campaign leverages the high percentage of consumers who tear ads out of magazines for future reference.

The second consumer-based ad campaign features a series of whimsical ads that begin with “Dear Magazine Reader.” The ad then apologizes for magazine ads being so successful at prompting purchase. Each ad ends with, “We’re sorry we’re so engaging.” Members will also be able to create their own customizable version of the ad based on their own experiences.

Transforming the bedroom and bathroom into the new boardroom, the third campaign, geared specifically to business media titles, promotes the power of magazines in keeping business decision makers in the know—wherever they are.

In addition to the print ads, online ads will also be available for the consumer and business media campaigns. An overrun of inserts will also be made available to members on a request basis for use as bookmarks in magazine copies sent to advertisers as comps or proof of performance.

All campaigns have been developed by doug and serge agency in both French and English and will be available for Magazines Canada members under the Members’ Download Library.

Monday, November 15, 2010

November SLAM! Mavericks Celebration and B-House Launch


Thursday, November 25, 2010 -- 8:00 PM -- $5
Auburn Saloon, #163, 115-9th Ave S, Calgary
Hosts: Kirk Ramdath & Jen Kunlire


In partnership with the Calgary Public Library, the Calgary Spoken Word Festival is pleased to celebrate the “Mavericks” (Aritha van Herk’s book Mavericks: An Incorrigible History of Alberta) and will present a Wild, Wild West Maverick-themed poetry SLAM!

The SLAM! will feature Paul Marshall as this month’s Sacrificial Poet. For those who do not wish to Slam!, there will also be an Open Mic. So come down, strut your stuff and showcase your work. All styles are welcome.

B-House Publications, Calgary’s “Maverick” publisher, will also launch their latest book of poetry, Lessons in Falling, by T. B. Perry. In his unflinching poems, Perry presents a no-holds barred glimpse at the working life of a contemporary teacher, based on his experiences as a teacher at a Calgary junior high school. He was also captain of the 2010 Calgary Slam! Team that competed in Ottawa in the 2010 Nationals. The launch aspect will be hosted by Eugene Stickland, B-House’s editor-in-chief and playwright. http://tbperry.com/

For more information about SLAM!, visit: http://www.calgaryspokenwordfestival.com/SLAM/slam.html